Cookie Policy
Last updated: November 16, 2025
1.Introduction
This Cookie Policy explains how Prime Auto Finance ("we", "us", or "our") uses cookies and similar technologies when you visit our website at primeautofinance.com.
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help the website remember your preferences, analyze how you use the site, and improve your overall experience.
At Prime Auto Finance, we use cookies to:
- Ensure our website functions properly (essential cookies)
- Understand how visitors use our site to improve performance (analytics cookies, if you consent)
- Provide enhanced features like chat support (functional cookies, if you consent)
- Deliver relevant content and advertising (marketing cookies, if you consent)
2.Who is Responsible
Prime Auto Finance is the data controller responsible for the cookies placed on our website. If you have any questions about our use of cookies, you can contact us through our Contact page.
Email: primauto.ro@gmail.com
Phone: +40 732 009 347
3.Types of Cookies We Use
We use four categories of cookies and similar technologies on our website. Some are essential for the site to work, while others require your consent before we use them.
Necessary CookiesAlways Active
These cookies are essential for the website to function properly. They enable basic features like page navigation, security, and access to secure areas of the website. The website cannot function properly without these cookies, so they are always active.
Examples:
- Session cookies (to keep you logged in)
- Security cookies (to prevent fraud)
- Cookie consent preferences (to remember your choices)
Analytics CookiesOptional
These cookies help us understand how visitors use our website by collecting anonymous information about page visits, time spent on pages, and navigation patterns. This helps us improve our site's performance and user experience.
Examples & Third-Party Services:
- Google Analytics: Tracks page views, user behavior, and site performance
- Performance monitoring tools
- Heat mapping and session recording (if enabled)
Important: Google Analytics and other analytics tools are only loaded if you enable analytics cookies through our consent banner. If you reject analytics cookies, these third-party scripts will not be loaded at all.
Functional CookiesOptional
These cookies enable enhanced functionality and personalization, such as chat widgets, language preferences, and interactive features. While not essential, they significantly improve your experience on our site.
Examples & Third-Party Services:
- Voiceflow Chat Widget: Provides customer support and assistance
- Language preference cookies
- User interface customization
Important: Chat widgets like Voiceflow are only loaded if you enable functional cookies. If you reject functional cookies, the chat widget will not appear.
Marketing CookiesOptional
These cookies track your activity across websites to deliver personalized advertising and measure the effectiveness of our marketing campaigns. They may be set by us or by our advertising partners.
Examples & Third-Party Services:
- Advertising pixels (Facebook, Google Ads, LinkedIn)
- Remarketing and retargeting cookies
- Conversion tracking
Important: Marketing and advertising scripts are only loaded if you enable marketing cookies. If you reject them, no third-party marketing pixels will be placed.
4.How Cookie Consent Works
We respect your privacy and give you full control over which cookies we can use. Here's how our consent system works:
First Visit
When you first visit our website, a cookie banner appears at the bottom of the page. This banner explains our use of cookies and gives you three options:
- Accept All: Enable all cookie categories (necessary, analytics, functional, marketing)
- Reject Non-Essential: Only necessary cookies are enabled; all others are disabled
- Customize: Choose which categories to enable through our settings modal
Your Choice is Saved
Once you make a choice, we store your preferences in your browser's local storage. This means your choice persists across page visits and browser sessions, so you won't see the banner again unless you clear your browser data or we update our cookie policy.
Scripts Load Based on Consent
Our website uses smart loaders that check your consent before loading third-party scripts:
- If you enable analytics cookies, Google Analytics loads
- If you enable functional cookies, the Voiceflow chat widget loads
- If you enable marketing cookies, advertising pixels load
- If you reject a category, those scripts never load at all
Change Your Mind Anytime
You can review and change your cookie preferences at any time by clicking the "Cookie Preferences" link in our website footer. This will reopen the settings modal where you can update your choices.
Your privacy matters: We use an opt-in model, meaning non-essential cookies are only placed if you explicitly consent. We never load third-party tracking scripts before you give permission.
5.Managing Cookies and Similar Technologies
You have two levels of control over cookies on our website:
On-Site Cookie Controls
Our built-in cookie consent system gives you granular control over which categories of cookies we can use. You can:
- Accept or reject entire categories (analytics, functional, marketing)
- Update your preferences anytime via the footer link
- See exactly what each category does before making a choice
To manage: Scroll to the footer and click "Cookie Preferences"to reopen the settings modal.
Browser-Level Controls
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Delete existing cookies
- Set preferences for specific websites
- Enable "Do Not Track" signals
How to manage cookies in popular browsers:
- • Chrome: Settings → Privacy and security → Cookies and other site data
- • Firefox: Settings → Privacy & Security → Cookies and Site Data
- • Safari: Preferences → Privacy → Manage Website Data
- • Edge: Settings → Cookies and site permissions → Cookies and data stored
Note: If you block or delete all cookies through your browser, some features of our website may not work properly, and you will need to reset your cookie preferences each time you visit.
6.How Long We Keep Your Consent
Your cookie consent preferences are stored in your browser's local storage and remain valid for 12 months from the date you make your choice.
We may ask you to refresh your consent sooner if:
- We add new cookie categories or third-party tools
- We significantly change how we use cookies
- There are important updates to data protection laws
- You clear your browser data or switch devices
When consent expires or is reset, you'll see the cookie banner again the next time you visit our website.
7.Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, new technologies, legal requirements, or other operational needs.
When we make changes, we will:
- Update the "Last updated" date at the top of this page
- Notify you through our cookie banner if the changes are significant
- May ask you to review and accept the updated terms
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.
Questions About Our Cookie Policy?
If you have any questions or concerns about our use of cookies, please don't hesitate to contact us.